“If graphic design is abut anything, it is about culture”-Malcolm Barnard (OCA, Downs, 2012, p35)
“The concept of a culture of design…reinforces the point that design is an activity which is defined to some degree by social milieu in which it operates. Therefore we cannot conceive of any theory of design that is independent of a theory of society”-Victor Margolin (OCA, Downs, 2010, p.35)
Depending on your cultural background depends on how to can interpret visual communications i.e. different colour combinations can symbolise different flag, national symbols, street signs, grocery stores, depending on who you are and where you come from.
OCA Art Blog 