Types:

Persuasion: Convince, entice and direct the viewer for commercial, political or social ends. This advertising plays on our emotions and sense of self-identity. Persuasion can encourage people to live healthier lives, or try and change their attitudes for the better, but also can be used in forms of propaganda.

Information: Delivering Information or content in some way. Books, newspapers, and leaflets to road signage, safety information, or instructional diagrams. Graphic designers will present novels in ways that prioritise the reading experience, while signage is designed to alert in quick direct ways.

Identity Design: Creating a particular emotive response or association with a brand identity, logo or other visual identity. Many examples in magazines or Sunday supplement.

Authorial Content: Focuses on generating new and engaging content through comics, graphic novels, animations, and other media. Aims to entertain, satirise, or educate and more closely aligned with other creative disciplines in which the artist has more control over the authorship of the work.

Interactive Design: New media, interactive communications offer users the opportunity to get visual feedback, contribute content or simply feel a part of something. Games design, user interfaces, and web design all contain element of interactivity.

6. Alternative Messages: Isn’t just about promoting commercial interests or conveying governmental advice through mass media. Also used as a subcultural and grassroots tool for protest, creating identities, or developing new ways of communication, Global protesters, pressure groups, and cultural movements.