Visual Communications is an umbrella term for a range of disciplines that creatively use mass media to communicate a message to an audience. -OCA Definition
Visual communication is the conveyance of ideas and information in forms that can be seen. Visual communication in part or whole relies on eyesight. Visual communication is a broad spectrum that includes signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, color, and electronic resources. -Wikipedia Definition
https://en.wikipedia.org/wiki/Visual_communication
What do we mean when we talk about mass media or contemporary culture? In what contexts does visual communication take place – and what forces shape it?
Visual communications is something you do not something you are. Visual communication pieces much like reading is all based on perspective and can interpreted in many different ways, and not always in the way the person intended for the image to be interpreted.
OCA Art Blog 