Most visual communications can be reduced down to a basic combination of text and images set within a composition that might also include other blocks of colour or shapes.
Visual communication that involve film, animation, or interactivity may also include sound and moving image as well.
Using Text: The written word or text is fundamental to much visual communication. Publishing, information design and to a lesser extent within moving image forms.
“Typography is concerned with both the creation of typefaces and their arrangement to convey a message” (Baines & Haslam, 2005, p.7)
Typography can convey a message in two ways: through the words its presenting, and through the way it visually presents those words. This enables visual communicators to provide a tone of voice to a piece of text by their choice of typeface, its scale and the way it’s arranged.
OCA Art Blog 