Exercise 1:
What kind of messages are the statements below sending?
1: “Enjoy your Stay” The words are very welcoming and inviting to the customer who is stays at this establishment, and the font that it is written is is more medieval time period, which ironically was a time period that wasn’t very comfortable, and not very welcoming nor appealing.
2. “DO NOT FEED THE ANIMALS THEY ARE DANGEROUS” The writing is in all caps to seem more severe and serious, as well as to warn them more. The font is very legible so that everyone can read the warning and be aware of the danger.
3. “We are professionals” They are sending a message that they are formal professionals who like to be treated with respect.
4. “LUXURY” The font it is written in seems like it was from greek times which can mean that luxury and royalties start to become very serious in those times, as well as the font looks very fancy and interesting.
5. “hand made” It is done in a very basic everyday used font to make it seem more home-like, and a look more simple, and down to earth because its meant to be made my hand.
Images: Graphic designers rely on the cultural associations we have with typefaces to convey their message or help establish a tone of voice.
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