Combining the right kind of typeface, image, and materials to support a given message is fundamental to structuring a visual communication.
Structuralism proposed that human culture can be understood through its relationships within underlying structures such as language.
We draw meaning from images or form language through systems of signs.
Magritte’s “Ceci n’est pas une pomme” from his “The Treachery of Images” series is an exact of language contraction.
Semiotics: the study of how signs are constructed and interpreted.
Sign = Signifier (the form the sign takes) + Signified (the concept to which it refers or represents)
A crown is a signifier of royalty, power, or heritage (the signified).
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