Example of contemporary visual communications:
http://s-lane1114-dc.blogspot.com/2012/01/context-of-practise-5-examples-of.html
It is a very new form of advertisements because it is 3D as well as sensor activated so when a person walks under it the light turns on. The 3D aspect and sensor are both two very new contemporary trends.
It is not visible whether there are any of historical influences.
The idea of 3D advertising might very well become “last year’s thing” if there becoming more development into the 3D realm that makes this advertisement look dated. As well as the sensor activated aspected could be seen as less exciting as advertisers ways to activate other seniors or etc.
I am not sure what could replace this advertisement but it would most likely be something a lot more high-tech.
OCA Art Blog 