The here and now drives many aspects of visual communications, along with much contemporary culture.
This newness might manifest itself as a change of style, a new fashion, or more radically through changes in how communications take place and our social expectation of them.
Many visual communicators operate on the cutting edge of visual culture and embrace new ideas and the latest look as quickly as they abandon the old ones.
I.e. A website can appear new through aesthetic changes made by a designer whilst maintaining the same underlining structure.
Or old ideas (old media) may evolve with the modern times, e.g. online newspapers instead of paper ones.
In the future
Visual communicators whose work has a strong relationship tho fashion or technological developments are very much concerned with predicting and shaping the future path of visual communications.
Always keep an eye on what’s behind the corner.
From a business perspective, it makes good sense to be seen as an early adopter; however there’s no guarantee of the take-up or success of anything untried or untested.
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